Word Travel has definitely understood how to irritate the user and make him/her hit the subscribe button. Without a doubt, World Travel is a very addictive game! The developers definitely knew what they were doing.
In order to get the users to hit your subscribe button and start making money, you need to:
1. Make a very addictive game
A game that rewards the user after every 15 seconds and manages to engage the user is an addictive game. Word travels rewards the user after every 10 seconds almost.
2. Make an easy to play game that is not skill-based
If you lose in Word Travel, it is basically your fault as the game is easy to play. Nobody wants to admit that they are stupid. The game gets more difficult at later levels, and sometimes the user needs to use the hint system. Since it is easy to play, most people can play it and the developers can easily make money.
3. Add IAPs to 'help' the user
Create a problem and give the solution. Think of yourself as a virus creator. Infect the computer with a virus and offer the anti-virus. This game has a hint system which the user can use to find the solution. And, it is not free!
4. Bombard with ads after the user gets addicted
If the user returns to play your game then he/she is obviously addicted. So, just start showing more ads. Ads should seem like an interference then. An addict will hit the subscribe button to get rid of ads now, won't he/she?
Those are the main tactics that Word Travel 4 uses!
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